Using trend analysis as a design research methodology by collecting data from and about users to create well received and branded products.

Collaborating with talented artists and designers from across the nation, Darice Inc. provides wholesalers with art supplies at the forefront of buyer trends. Our trend research and product development designers and crafters led the team to beautiful products that went on to win awards at conventions like ToyFair, Atlanta Mart, and more. Starting as an intern and working my way to a freelance designer and crafter on the team, we collaborated with companies and designers such as Martha Stewart, David Tutera, Home Depot, Target, Dollar Tree, etc.

Role: Product Development & Trend Research Design Associate

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